The programme has strong links with the business community and is designed around the real needs of the ever growing and fast changing business environment. There is an excellent balance between intellectual stimulation and practical application - theoretical studies are blended with practical exercises in a programme of lectures, tutorials, case studies, seminars, field trips, group projects, independent research and business simulation sessions. The units are taught using interactive learning techniques drawing on the diverse backgrounds of students and the experience and expertise of the lecturers.