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The ECU MBA (International) programs are designed to develop essential managerial knowledge, skills and attitudes which will enable graduates to be effective and productive in the work place. The fundamental theme of the course is managerial decision making within the context of the managers interpersonal and informational roles.
Each of the modules blends international knowledge with local market circumstances. You will be equally at home with an Indian firm or with a multinational. |
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Term I
- Marketing Management and Analysis
- Economics of Markets
- Quantitative Techniques I
- Financial Reporting and Control
- Personal Development Workshop
- Leadership and Organizational Behavior
- Management of Innovation and Technology
- Business Research
- Business Communications
- Fundamentals of Finance Workshop
Term II
- Economics of Markets
- Quantitative Techniques
- Production and Operations Management
- International Business Environment
- Strategy in the Global Context
- Financial Analysis and Management Decision Making
- Management of Organizations and People
- Business Communications
- Soft Skills
- Data Analysis with SPSS Workshop
Term III - (ECU Modules) Marketing Units
- Promotional Marketing
- International Marketing
- Services Marketing
- International Advertising
- Marketing on the Internet
- Advanced Integrated Marketing Communications
Qualification Awarded: ECU MBA (International)
Term IV - Industry Internship
You will be placed in a company in India, where you will gain valuable and practical experience.
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Course Duration & Course Fee |
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Duration: 16 months (Inclusive of 3 months of industry internship) |
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Fee: Rs. 4.5 lakh |
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Entry Requirements |
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Successful completion of a recognized Bachelor's Degree with a minimum of 50% marks. |
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Admission Process |
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- BMA Written Aptitude Test (Not applicable for students having good CAT, XAT, MAT scores)
- Group Discussions
- Personal Interview
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Students Interested in Research (Optional) |
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