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The ECU MBA (International) programs are designed to develop essential managerial knowledge, skills and attitudes which will enable graduates to be effective and productive in the work place. The fundamental theme of the course is managerial decision making within the context of the managers interpersonal and informational roles.
Each of the modules blends international knowledge with local market circumstances. You will be equally at home with an Indian firm or with a multinational. |
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Term I
- Marketing Management and Analysis
- Economics of Markets
- Quantitative Analysis for the Firm
- Leadership and Organizational Behavior
- Financial Reporting and Control
- Management of Innovation and Technology
- Personal Development Workshop and Business Communications
- Business Research
- Business English
Term II
- Production and Operations Management
- Analysing International Business Environments
- Strategy in the Global Context
- Financial Analysis and Management Decision Making
- Management of Organizations and People
- Personality Development Workshop and Business Communications
- Sales and Distribution Management
- Business English
Term III (Specialization Subjects)
- International Business Project
- International Marketing
- Service Marketing
- International Advertising
- Marketing Strategy
- Advanced Integrated Marketing Communications
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Course Duration & Course Fee |
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Duration: 16 months (Inclusive of 3 months of industry internship) |
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Fee: Rs. 5.5 lakh |
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Intake |
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November |
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Entry Requirements |
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Successful completion of a recognized Bachelor's Degree with a minimum of 50% marks. |
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Admission Process |
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- BMA Written Aptitude Test (Not applicable for students having good CAT, XAT, MAT scores)
- Group Discussions
- Personal Interview
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Students Interested in Research (Optional) |
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