BA Marketing Management Bachelor Degree Marketing Management Bachelor Degree Programs Retail Marketing Management  

This program provides:

• An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
• Exposure to key areas including customer lifestyles and behavior, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
• A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context. Exposure to how the marketing discipline makes its impact in a variety of contexts.

Terms I & II

Comprises of 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate. The Business & Communications Skills and Interactive Media & Web Design Technology modules provide the skills and competence that will be used throughout the program.

• Business Environment
• Business and Communications Skills
• Computing and IT in the Workplace
• Quantitative Skills
• Introduction to Management
• People Management
• Accounting Skills
• Marketing
• Legal Environment of Business
• Introduction to Services Management

Terms V & VI

Students complete term 5 & 6 at UCTI campus in Technology Park, Kualalampur, Malaysia. After the successful completion of the terms students come back to BMA campus for internships and final placements. Tuition fee for this transfer is included in the total fee and living expenses are similar to Bangalore. This ensures students obtain invaluable international exposure.

The emphasis is on Marketing strategy and decision-making alongside further issues of managing for enterprise, performance and problem-solving. Central to the studies is the consideration of exciting new opportunities to develop New Products and to be able to develop effective Marketing Communications which integrate the wide array of media available. Brand Management and the consideration of Customer Relationships explore the competitive advantage which can be exploited by proper use of such intangibles. The application of Marketing in various growth sectors is also considered through modules in Retail Marketing and Marketing People, Places and Performance.

• Strategic Marketing Planning
• Integrated Marketing Communications
• Innovation Management & New Product Development
• Building Customer Relationships
• Brand Management
• Investigations in Marketing Management
• Marketing Decision-Making
• Global Marketing
• Marketing People, Places and Performance
• Retail Marketing Management
• Marketing Management Project

After the successful completion of the above term students are provided 3 months internships in related areas which will be followed by final placements.